Roblox Corp (RBLX)

Roblox operates a free-to-play human co-experience platform where millions of people connect daily to play, learn, communicate and explore in millions of 3D digital worlds that are entirely user-generated by a community of millions of developers and creators. The Roblox Platform has three elements: the Roblox Client, the free application used to explore 3D experiences on iOS, Android, PC, Mac and Xbox (with VR support on PC); Roblox Studio, a free toolset, including the Luau scripting language and the Studio Marketplace, that lets developers and creators build, publish and operate experiences and content; and the Roblox Cloud, the services and infrastructure, including over 100,000 company-owned servers in data centers across 23 cities, that simulate experiences, deliver assets and store the social graph. The company's stated mission is to connect a billion people with optimism and civility.

Growth is driven by two reinforcing network effects, content and social: more and better user-generated content attracts users, and users invite friends. In 2022, Roblox had 56.0 million average DAUs across over 180 countries, who spent 49.3 billion hours on the Platform, averaging 2.4 hours per DAU per day. Users customize avatars with items from the Avatar Marketplace and discover experiences through personalized recommendations and search.

The economy runs on the virtual currency Robux, which users buy directly, through prepaid cards, or via a Roblox Premium subscription that also provides discounted Robux and exclusive items. Developers and creators earn Robux through in-experience microtransactions, sales of virtual items, and Premium Payouts based on engagement by Premium subscribers, and can convert Robux to real currency through the Developer Exchange Program, with Tipalti handling payouts. Nearly 4.2 million developers and creators earned Robux in December 2022, and the developer community spans over 170 countries and ranges from hobbyists to full-time studios and, more recently, brands.

The Platform supports automatic translation into 15 languages and adjusts content, payment limits and parental consent requirements by age, device and location. Safety systems include text chat filters, machine scanning and human review of uploaded assets, parental controls, and a trust and safety team, with the Platform designed to comply with COPPA and GDPR. Roblox relies on Amazon Web Services for certain databases, storage and messaging services, and on payment processors such as Apple, Google, PayPal and Stripe.