Alphabet Inc. (GOOGL)
SEC filings, insider trading & institutional ownership from EDGAR.
Alphabet is a collection of businesses, the largest of which is Google, founded in 1998 with a mission to organize the world's information and make it universally accessible and useful. The company describes itself as AI-first since 2016, led by CEO Sundar Pichai, and takes a full-stack approach to AI that spans AI-optimized infrastructure, research and models (including its Gemini 3 model), and products and platforms that bring AI to users, developers and enterprises. Alphabet-level activities cover centralized AI research and development focused on advanced AI and frontier models that serve its businesses.
Google is reported in two segments. Google Services includes ads, Android, Chrome, devices, Gmail, Google Drive, Google Gemini, Google Maps, Google Photos, Google Play, Search and YouTube. It earns revenue mainly from performance and brand advertising on Google Search & other properties, YouTube and Google Network partners' properties, and also from consumer subscriptions (YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, Google One), platforms (Google Play app sales and in-app purchases) and devices such as the Pixel family. Google Cloud earns consumption-based fees and subscriptions through Google Cloud Platform and Google Workspace, with offerings in AI-optimized infrastructure (including custom TPUs and GPUs), the Vertex AI developer platform, cybersecurity, data and analytics, Gemini Enterprise and Gemini for Google Workspace. All non-Google businesses are reported as Other Bets, which range from research-stage efforts such as X, the moonshot factory, to commercializing businesses such as Waymo, which offers paid autonomous ride-hailing in multiple cities, and Isomorphic Labs, which applies AI to drug discovery. Other Bets revenue comes primarily from autonomous transportation and internet services.
Customers include billions of consumers who use its products, along with advertisers, agencies, publishers, content creators, app developers, partners and enterprise cloud customers. Advertising solutions serve millions of companies across devices and formats. The company says all 15 of its half-billion-user products use Gemini models, seven of which have two billion users.
Alphabet runs on its own AI-optimized technical infrastructure and data centers, which support its products and Google Cloud customers, with a choice of AI accelerators including its seventh-generation Ironwood TPU. It reports investing more than $200 billion in research and development over the last five years. Other Bets operate as independent companies, and some have their own boards and outside investors. The company faces strong competition from general and vertical search engines, online advertising platforms and other advertising media, digital content and app platforms, enterprise cloud providers, AI model developers, consumer hardware makers, video services, social networks and workspace communication providers. Competitive success depends on attracting and retaining users, advertisers and content providers. The text does not state the headquarters location or specific suppliers.
AI-summarized from Item 1 (Business) of the company's most recent 10-K filing.
Financials
As reported to the SEC via XBRL, no adjustments
| Gross profit | $240.3B |
| Operating income | $129.04B |
| Diluted EPS | $10.81 |
| Gross margin | 59.7% |
| Net margin | 32.8% |
Revenue by region
FY2025 geographic segments • from the 10-K
Latest filings
10-K, 10-Q, 8-K, Form 4 & 13D/G. Sourced directly from SEC EDGAR
| Form | Filed |
|---|---|
| 4Shriram Kavitark Ram | Oct 16, 2026 |
| 4ARNOLD FRANCES | Oct 3, 2026 |
| 4WALKER JOHN KENT | Sep 29, 2026 |
| 4Saraci Marsida | Sep 29, 2026 |
| 4Porat Ruth | Sep 29, 2026 |
| 4Ashkenazi Anat | Sep 29, 2026 |
Insider trading
From Form 4 filings
| Insider | Date | Type |
|---|---|---|
| Shriram Kavitark Ram | Oct 13, 2026 | Gift |
| Shriram Kavitark Ram | Oct 13, 2026 | Gift |
| Shriram Kavitark Ram | Oct 13, 2026 | Gift |
| Shriram Kavitark Ram | Oct 13, 2026 | Gift |
| ARNOLD FRANCES | Sep 30, 2026 | Sell |
Top holders
13F & 13D/G • latest quarter
| Holder | Stake | Filed | Value |
|---|---|---|---|
| BlackRock, Inc. | 3.8% | Aug 7, 2026 | $164.74B |
| Vanguard Capital Management | 3.1% | Aug 13, 2026 | $136.86B |
| FMR LLC | 2.0% | Aug 13, 2026 | $89.6B |
| STATE STREET CORPORATION | 1.6% | Sep 22, 2026 | $67.46B |
| JPMORGAN CHASE & CO | 1.1% | Aug 12, 2026 | $48.42B |
Executive pay and the vote
From the FY2025 proxy statement (DEF 14A), filed Apr 24, 2026, and the annual meeting’s vote on Jun 5, 2026
Figures come from the company’s proxy statement, and the vote count from its 8-K.
The Summary Compensation Table for every named officer, the board with tenure and committees, and each proposal with its count, verified against the filings.
Sign up free →Latest 10-Q takeaways
filed Jul 23, 2026The MD&A is predominantly factual and backward-looking, reporting very strong growth (revenue +24%, Google Cloud +82%, operating margin up to 34%) and a large capital raise to fund AI infrastructure. It is tempered by large legal charges, an $811 billion purchase-commitment load, heavy capex, and hedged macro and geopolitical language. Automated screens found no red flags in this filing.
Written by Scrutar's AI from GOOGL's SEC filings. Check anything you rely on against the filing. Not investment advice.
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Peers identified from GOOGL's own SEC filings.
Data as of Oct 24, 2026Source: SEC EDGAR.