EBAY INC (EBAY)

Founded in 1995 in San Jose, California, eBay Inc. is a global commerce leader operating one of the world's largest online marketplaces, connecting buyers and sellers across more than 190 markets through its platform at www.ebay.com, localized counterparts, off-platform marketplaces, and mobile apps. In 2024, the company facilitated $75 billion in Gross Merchandise Volume (GMV), with 49% generated outside the United States, serving 134 million active buyers with 2.3 billion live listings globally. eBay generates revenue primarily through commissions on paid sales (Marketplace activities) and fees for promoting seller listings (Advertising activities), with a majority of GMV coming from parts & accessories, collectibles, fashion, electronics, and home & garden categories. Since late 2021, eBay has managed payments for all Marketplace transactions, and continues expanding services like eBay Balance, Express Payouts, and Seller Capital.

The company is focused on growing first-party advertising through offerings such as Promoted Listings, Promoted Offsite, and Promoted Stores, while reducing reliance on non-strategic third-party advertising. eBay leverages technology, including generative AI, to enhance customer experience, exemplified by initiatives like the magical listing experience, a redesigned advertising dashboard, Shop the Look, and Explore, an AI-powered personalized shopping feed. Trust-building programs include eBay Money Back Guarantee and Authenticity Guarantee for luxury and collectible items, alongside services like eBay International Shipping and eBay Refurbished. The company faces intense competition from online, mobile, and offline commerce channels and is subject to significant regulatory requirements globally, including payments reporting rules in the U.S. (Form 1099-K thresholds), the EU Digital Services Act, and UK Online Safety Act and Digital Markets, Competition and Consumers Act. eBay emphasizes corporate responsibility through programs like eBay for Charity (raising over $192 million in 2024) and the eBay Foundation (granting nearly $18 million in 2024), and maintains sustainability commitments including 100% renewable electricity sourcing for controlled offices and data centers in 2024 and a 2045 net-zero emissions target validated by the Science Based Targets initiative.

As of December 31, 2024, the company employed approximately 11,500 people globally, with about 7,000 based in the United States, supported by human capital programs centered on its "eBay DNA" values covering community empowerment, innovation, impact, inclusion, and integrity.