DOLLAR GENERAL CORP (DG)

Dollar General Corporation is the largest discount retailer in the United States by store count, operating 20,959 stores across 48 U.S. states and Mexico as of February 27, 2026, with concentration in the southern, southwestern, midwestern and eastern U.S. Founded in 1939 and incorporated as a Tennessee corporation, the company trades on the NYSE under "DG" and operates small-box stores (averaging approximately 7,500 square feet, with new stores averaging 8,500 square feet) offering a broad selection of consumables, seasonal items, home products, and apparel at everyday low prices, typically $10 or less, featuring both national brands and private label offerings. Consumables represent the largest merchandise category at approximately 82% of net sales, followed by seasonal (10.1%), home products (5.2%), and apparel (2.7%). The company's business model emphasizes convenience and value, with roughly 80% of stores located in towns of 20,000 or fewer people and approximately 75% of the U.S. population within five miles of a store.

Growth strategies include new store openings, remodels (including the "Project Elevate" and "Project Renovate" programs), and international expansion through its Mi Súper Dollar General stores in Mexico, launched in 2023; the company paused expansion of its pOpshelf non-consumables concept in 2025 to reassess strategy. The company sources merchandise from a diverse supplier base, with its two largest suppliers accounting for approximately 11% and 8% of purchases in 2025, and directly imports about 4% of purchases. Distribution is supported by a network of strategically located distribution centers, including temperature-controlled facilities for perishables, serviced by a private fleet and third-party carriers.

Primary competitors include Walmart, Family Dollar, and Dollar Tree, alongside various other discount, grocery, drug, convenience, and online retailers. As of February 27, 2026, the company employed approximately 194,000 full-time and part-time employees, with an emphasis on internal talent development reflected in over four million training hours invested in 2025 and more than 70% of store managers promoted from within. The company operates in a heavily regulated environment covering product safety, labor, privacy, and other areas, and holds registered trademarks including Dollar General, DG, Clover Valley, trueliving, pOpshelf, and Mi Super Dollar General.